Portfolio
Explore campaigns and projects that have been delivered
La Trobe University
Creative Production + Campaign Management
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Produced the TikTok Reality Series "First Years" an original format following first-year students through university life, built on the insight that relatable storytelling outperforms brand-led content, growing Instagram and TikTok audiences by 20%
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Led end-to-end brand campaign production including photography, video, and digital assets, managing a team of four across creative development, talent sourcing, filming, and post-production
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Spearheaded a brand identity refresh through a go-to-market roadmap built on audience research, developing aligned messaging across global and affiliate marketing teams
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Managed influencer collaborations, brand ambassador programmes, and community engagement strategies
TikTok Reality Series
First Years
Brand Photography
Advertisement
RMIT University
Creative Production + Event Management
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Post-production the 'What's Next?' brand repositioning campaign that reached 3.7M combined global views
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Led the Australian Grand Prix eSport partnership as Lead Producer, creating content leading into and during the live event, and managing real-time crisis communications to staff, students, and partners when the Melbourne lockdowns were announced mid-activation
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Managed on-camera talent, external production teams, and multilingual campaign adaptations for India, China, and Vietnam, ensuring consistent brand quality across all markets and formats
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Oversaw major institutional partnerships including Cricket Australia, AFL, and National Gallery of Victoria
Brand Advertisement - Digital Growth
Virtual Tours
Event Management
Brand Photography
MANEFORGE
Creative Production
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Developed structured campaign planning frameworks including content calendars, performance dashboards, and cross-channel execution strategies
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Implemented marketing reporting systems to track campaign performance across paid media, social, and email channels
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Built scalable content production processes improving visibility across creative assets, campaign timelines, and performance outcomes
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Coordinated creative production workflows including briefing, content development, editing processes, and delivery timelines
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Image Creatives
Reel/ Video Creatives
Carousel Creatives
Go Adventure Ladies (G.A.L)
Content Creation
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Developed and managed a structured content system including monthly social media calendars, platform strategy, and performance analysis
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Built a holistic marketing strategy identifying growth opportunities and translating them into clear, actionable plans with reporting frameworks
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Filmed and edited reels and carousel content managing shoot direction, footage capture, and post-production editing from brief to final delivery
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Led end-to-end creative production including asset auditing, concept development, and producing visuals cohesive with G.A.L's brand story
Reel/ Video Creatives
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Carousel Creatives
Pip Coleman - Life Coach
Social Media Management and Website Development
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Developed and executed a social media strategy focused on audience growth, engagement, and conversion, including content pillars, weekly planning, and platform optimisation
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Built and refined website structure and landing pages to support program offerings, lead generation, and user journey flow
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Implemented content and funnel systems connecting social media, lead magnets, and email flows
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Established streamlined content production and publishing workflows, including briefing, asset planning, and performance tracking across social and web channels
