Portfolio
Explore campaigns and projects that have been delivered
Go Adventure Legends (G.A.L)
Content Creation
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Reels peaking at 120K and 70K views, with most landing in the 3K to 10K range
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One reel grew followers 400% in two weeks off a single anti-aspirational hook, then the content system kept the audience it won
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2.5K shares on GAL's top-performing post, direct evidence the deadpan, insider-tip tone converts strangers into followers
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Developed and manage a structured content system including monthly calendars, a locked hook formula, and a Notion-based Dream Adventure Planner
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Full creative pipeline end to end: filming, editing, and auditing assets against what's actually converting
72k views | 136 reposts | 5.4k likes
120k views | 2.7k shares | 3,6 likes
15.5k views | 448 shares | 325 likes
13k views | 162 shares | 334 likes
3.9k views | 30 shares | 107 likes
La Trobe University
Creative Production + Campaign Management
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Produced the TikTok Reality Series "First Years" an original format following first-year students through university life, built on the insight that relatable storytelling outperforms brand-led content, growing Instagram and TikTok audiences by 20%
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Led end-to-end brand campaign production including photography, video, and digital assets, managing a team of four across creative development, talent sourcing, filming, and post-production
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Spearheaded a brand identity refresh through a go-to-market roadmap built on audience research, developing aligned messaging across global and affiliate marketing teams
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Managed influencer collaborations, brand ambassador programmes, and community engagement strategies
TikTok Reality Series
First Years
Brand Photography
Advertisement
RMIT University
Creative Production + Event Management
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Post-production the 'What's Next?' brand repositioning campaign that reached 3.7M combined global views
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Led the Australian Grand Prix eSport partnership as Lead Producer, creating content leading into and during the live event, and managing real-time crisis communications to staff, students, and partners when the Melbourne lockdowns were announced mid-activation
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Managed on-camera talent, external production teams, and multilingual campaign adaptations for India, China, and Vietnam, ensuring consistent brand quality across all markets and formats
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Oversaw major institutional partnerships including Cricket Australia, AFL, and National Gallery of Victoria
Brand Advertisement - Digital Growth
Virtual Tours
Event Management
Brand Photography
SAINT MARGOT
Content Strategy + Creative Production
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Built a full content strategy deck from the ground up: positioning, content pillars, and posting cadence
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Wrote multiple reel and carousel briefs plus a complete shot list and editor brief, all built around the brand's burgundy and cream palette
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Delivered a repeatable creative system the brand can run without a briefing document for every single post
Reel Creatives
Image Creatives
Pip Coleman - Life Coach
Social Media Management and Website Development
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Developed and executed a social media strategy focused on audience growth, engagement, and conversion, including content pillars, weekly planning, and platform optimisation
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Built and refined website structure and landing pages to support program offerings, lead generation, and user journey flow
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Ran Meta ad campaigns for Sea Change Society's Circle Pass launch. One reel ad pulled a 13% CTR and $0.06 CPC on 15K+ impressions, both well above typical benchmarks for the account
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Established streamlined content production and publishing workflows, including briefing, asset planning, and performance tracking across social and web channels
Image Creatives
Reel/ Video Creatives
Carousel Creatives
Website Design
MANEFORGE
Creative Production
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Developed structured campaign planning frameworks including content calendars, performance dashboards, and cross-channel execution strategies
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Implemented marketing reporting systems to track campaign performance across paid media, social, and email channels
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Built scalable content production processes improving visibility across creative assets, campaign timelines, and performance outcomes
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Coordinated creative production workflows including briefing, content development, editing processes, and delivery timelines
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Image Creatives
Reel/ Video Creatives
